Archive | November, 2011

5 B2B Blogging Tips

Your teenage kid does it. The bartender at your favorite bar does it. Even your preacher does it every Sunday after church service. What are we talking about? Blogging! For a B2B company, blogging represents a huge opportunity for your organization. However, there are a few things you need to keep in mind when blogging […]

5 Facebook Features That Can Benefit Your B2B Company

Facebook is the proverbial 800 lb social media gorilla in the room. Everyone and (literally) their grandma is using it. They post pictures of their pets, tell people about what they had for lunch, and even use it to announce the birth of their kids. So if these are the type of things people are […]

3 Twitter Features B2B Companies Can Use

Tweet. Retweet. Hashtag this. Hashtag that. WTF?! You’re an executive at a firm which sells its services to Fortune 500 companies. Why should you even care about tweeting, hashing, or whatever everyone on Twitter says nowadays?! For a B2B company, Twitter represents an amazing opportunity. Because of the nature of this platform, Twitter can be […]

What To Post For Your B2B Business In Social Media: It’s Not All About You!

So you’re a B2B business that set up a Facebook page, Twitter profile, LinkedIn company page and group, and even a slick looking blog. You’re excited and ready to start posting. It’s time to tell everyone about what your B2B business sells on every social media site you’re on every single day until the end […]

3 Reasons Why You Shouldn’t Use Your Facebook Profile For Your Business

Facebook has been a huge asset for businesses both large and small. From gaining new market exposure to ultimately increasing a company’s revenue, Facebook has been very beneficial to companies. However, as more companies jump on the Facebook bandwagon many of them are setting up their businesses incorrectly which will ultimately lead them to being […]

LinkedIn Group Statistics: Fun With Numbers!

LinkedIn, the main platform of engagement for B2B companies, last week announced that its members have created more than 1,000,000 LinkedIn Groups. Awesome! What are LinkedIn Groups? Think of them as virtual trade shows minus the alcohol at the networking mixers. Taking the groups feature to the next level, LinkedIn just announced the launch of […]

What’s The Difference Between B2B and B2C Social Media Marketing?

You’re an executive at a commercial real estate company and you know your firm needs to be using social media.  The favorite restaurant you like to take your clients to uses it and has a high number of fans on Facebook with lots of engagement and keeps growing every day.  You decide to do the […]