Archive | July, 2012

Using B2B Social Media To Shorten The Sales Cycle

Any good B2B executive that works closely with their sales team (or is a 1-person sales team) can tell you how long their typical sales cycle last.  However, decreasing that sales cycle is something any sales professional would love to do. In a study conducted by the Corporate Executive Board, it was found that customers […]

3 Common B2B Social Media Myths

Many B2B executives are bombarded with all sorts of facts, half truths, and outright lies when it comes to social media. Part of it stems from the fact the social media industry is populated with a lot of people whose only experience in social media is a Facebook profile they set up in college to […]

Why Your B2B Company Isn’t Finding New Leads With Social Media

Every B2B business leader understands this simple concept:  To get sales, you need leads.  It’s a very simple concept that brings in no grey area and even the most novice of business leaders can understand.  Using social media to bring in sales leads for a B2B company can be a great way to find new […]

Using B2B Social Media To Improve SEO

B2B social media & SEO go together like two peas in a pod.  Even though these may seem like they are two different fields of digital marketing, if done correctly social media can help your company rank higher in searches your potential clients are doing on search engines like Google right now.  For a B2B […]

Integrating Social Media Into Your Email: Part 2

In our last post, we discussed why your company should use social media email plugins for your sales team and team members providing day-to-day delivery of services for current customers.  However, what tools are available out there for your company to use to integrate social media into email?  Here are just a few: Rapportive – […]