Archive | August, 2012

What Are B2B Social Media Ads

Social media networks have taken a page from Google in their primary method of making money:  ads.  Since sites like Facebook & LinkedIn have an enormous amount of information these ads can be targeted to appear to people with specific interest interests or skills.  So fine tuned can some of these ad campaigns be that […]

B2B Social Media & Your Sales Team: Why They Should Track Your Efforts

Many times, social media marketers tend to operate in a silo separate from what the rest of the company is doing especially the sales team.  This leaves a lot of potential opportunities unexamined by not having your sales team work closely with your social media professional(s).  However, the question you will probably get from your sales team […]