Archive | November, 2012



Selling to the Professional Engineer: Beyond the Pocket Protector.

by Julie Gardner, Creative Director/Copywriter, Triad Business Marketing Engineers can be a tough crowd. Brands and marketers who routinely communicate to engineers have gathered valuable intelligence from publications, anecdotal research, and just plain trial-and-error in marketing to this unique mindset, whether it’s a print ad in a trade publication, or a microsite for a particular […]