3 Reasons Why You Need B2B Videos

Videos of cats have been all the rage on the Internet since Al Gore invented it (the Internet not cats although he would take credit for inventing them).  These get forwarded and shared to us by our friends, neighbors, and even our kids.  So if these type of videos are all the rage online, why should your B2B company consider creating and posting videos?  Simply because videos represent a huge opportunity to promote your B2B company and help secure new leads.  Still not convinced videos are a good 3 Reasons Why You Need B2B Videosidea for your B2B company, the following reasons will help sway you.

  1. Sharing – With a well produced informative video that educates your customers, your company’s video has a good chance of being shared on various social networks.  Why is this a good thing?  The more your video gets shared, the more visibility your company gets.  The key is to target your market so that your video gets more exposure with your potential customers.  Have your potential customers work for you by making your video easy to share.
  2. Leads – The measurement for all marketing activities is how many leads and, ultimately, sales your company gets.  Social media is no different in this respect even with your videos.  So how do you get leads from your videos?  Include a Call To Action.  Tell your viewers what to do after they view your video.  Give them a URL to visit.  Many video platforms include the ability to embed a link in the video.  Use this to your benefit by embedding a link to a landing page to capture contact information for sales leads.
  3. Search Engine Optimization – Developing a plan to market a video takes time and resources.  However, if you use Search Engine Optimization (SEO) techniques for your video then you’ll be able to take advantage of incoming search traffic.  Why should your B2B company even care?  People that search for keywords that are relevant to the products & services your company provides are very interested in buying.  Since Google places high value on videos, optimizing your videos will give them a higher probability of appearing in search results your customers are looking for on Google.

Many executives at B2B companies only see videos of laughing babies, dancing bananas, or unicorns but that doesn’t mean your company should follow those type of formats.  Produce a short and informative video to showcase your company’s thought leadership.  Now get to it.  Your customers want to see the person who they’ll be doing business with in the near future.

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  1. Mark Neace December 2, 2011 at 6:58 pm

    Thanks for talking about the importance of video content!