B2B Social Media Marketing: What Is It and How Can It Be Used to Generate Sales Leads?

B2B Social Media Marketing

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B2B social media marketing can be an effective way to generate sales leads and raise your company’s visibility. However, many of those using social media will use the same type of social media strategy for their B2B company as a restaurant would use. So what’s the difference between B2B and B2C social media marketing? The SlideShare presentation above gives an explanation of:

  • What is B2B and B2C
  • Fundamental differences between B2B and B2C marketing
  • Differences between B2B and B2C social media marketing
  • What is B2B social media marketing, objectives, and how to measure ROI
  • Case studies

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