Top 3 LinkedIn Mistakes: You Are Doing It Wrong!

So, you walk into a networking function and scan the room. Over in the corner you spot Crazy Sales Guy. As you make a beeline for the bar, hoping he won’t see you, you hear that all too familiar voice booming…”Hey Sally!!! I’ve been trying to reach you because I have a new product you […]

Dear Client: Your Social Media Rocks!

Author: Emily Bell, Managing Partner-After Interactive, LLC   For all you business owners out there, the best conversation we ever have with clients deals with the social media marketing ROI question. Scary as it seems, the results can be quite surprising for both parties, if you are following your social media strategy plan. And for […]

What Are B2B Social Media Ads

Social media networks have taken a page from Google in their primary method of making money:  ads.  Since sites like Facebook & LinkedIn have an enormous amount of information these ads can be targeted to appear to people with specific interest interests or skills.  So fine tuned can some of these ad campaigns be that […]

B2B Social Media & Your Sales Team: Why They Should Track Your Efforts

Many times, social media marketers tend to operate in a silo separate from what the rest of the company is doing especially the sales team.  This leaves a lot of potential opportunities unexamined by not having your sales team work closely with your social media professional(s).  However, the question you will probably get from your sales team […]

Using B2B Social Media To Shorten The Sales Cycle

Any good B2B executive that works closely with their sales team (or is a 1-person sales team) can tell you how long their typical sales cycle last.  However, decreasing that sales cycle is something any sales professional would love to do. In a study conducted by the Corporate Executive Board, it was found that customers […]

How To Create B2B Social Media Content

Creating B2B social media content can be a very exciting experience that will impact the ability of your organization to succeed or fail with social media.  However, if your content is not remarkable or even too salesy then all your efforts will be for nothing.  So how do you make remarkable content that your audience […]