Integrating Social Media Into Your Email: Part 1

Great things come in pairs like peanut butter & jelly, Steve Jobs & Steve Wozniak, and yin & yang.  However, did you know that email & social media go together as well?  How is that even possible?  Through the use of social media email plugins, you can now integrate these two business productivity technologies.  The […]

How Commercial Real Estate Companies Can Use Social Media

Many industries are positioned to fully realize the benefits of social media but none more so than commercial real estate (CRE).  This industry thrives more so than others on networking, referrals, and professional branding.  Social media has the capability to provide all these benefits to commercial real estate professionals.  How is this so?  Here are […]

Top 3 B2B Facebook Timeline Cover Photos

Facebook.  The social media site B2C companies love but B2B companies hate.  That may be a strong word but it does help hammer away a point:  Facebook is a difficult platform for B2B companies to gain traction with in achieving their strategic goals.  On top of that, Facebook likes to change the game by adding […]

What LinkedIn’s Purchase of SlideShare Means For B2B Companies

As LinkedIn goes, so do B2B companies.  Because LinkedIn is the major platform of engagement for any B2B company, any minor or major moves by this social networking site will create a lot of news.  This happened very much so when LinkedIn decided to acquire SlideShare for a whopping $119 million although not as astonishing […]

How B2B Companies Can Use Pinterest

B2B companies using social media have to keep up with platforms that are constantly evolving and decide how that effects their company’s goals and objectives.  However, a new platform has risen that provides great opportunities for B2B companies:  Pinterest. This platform is about graphically sharing content mainly images.  For B2B companies, understanding and using Pinterest […]

B2B Social Media Metrics

Want to know how an athlete is doing in their sport?  Check out their stats.  Whether its baseball, football, basketball, soccer, or any sport, checking out the stats for any athlete will let you know how they’re doing that season.  The same should be said when it comes to B2B social media.  Establishing B2B social […]

Using B2B Social Media To Retain Customers

You’ve developed a great B2B social media strategy, posted remarkable content, and now you’ve gotten leads that have converted into customers.  Congrats!  Now what?  Just like the customers you originally met at local networking events, it doesn’t simply end when someone signs a contract and cuts you a check.  It comes down to customer retention. […]

How To Discover Your B2B Social Media Influencers

Regardless of what industry you’re in, there are individuals whose opinions and views sway the opinions of others.  For better or worse they exist.  With B2B social media, the same holds true but they tend to hold more sway and their social media voice is usually more powerful.  So what is an influencer?  An influencer […]

B2B Social Media Marketing: What Is It and How Can It Be Used to Generate Sales Leads?

B2B Social Media Marketing View more presentations from After Interactive   B2B social media marketing can be an effective way to generate sales leads and raise your company’s visibility. However, many of those using social media will use the same type of social media strategy for their B2B company as a restaurant would use. So […]

Integrating B2B Social Media Into Your Current Marketing

B2B social media marketing has great potential to benefit a company if used correctly.  Used by itself, it can still produce great results.  However, used in conjunction with other marketing efforts it can supercharge your overall marketing.  So how can you integrate social media into your other marketing efforts?  The following are a few ideas: […]