B2B Marketing With Location Based Services

B2B marketers rarely view Location Based Services (LBS) as little more as a tool for B2C businesses. ¬†Even though B2C companies have had tremendous success in utilizing LBS services like Foursquare and Gowalla to give away discounts and thank customers for visiting, B2B marketers have not caught on to the benefits LBS offers. ¬†However, LBS […]