How To Create B2B Social Media Content

Creating B2B social media content can be a very exciting experience that will impact the ability of your organization to succeed or fail with social media.  However, if How To Create B2B Social Media Contentyour content is not remarkable or even too salesy then all your efforts will be for nothing.  So how do you make remarkable content that your audience will want to read and engage with?  Here’s a few tips on how to do that:

  1. Give away your knowledge – The experience and knowledge you hold in your field will be of interest to your social media audience.  Giving away your knowledge establishes you as a thought leader, earns you respect, and builds your social media audience.
  2. Tell stories – Telling a good story grabs people’s attention and their imagination.  They’re forced to become emotionally involved in it and become wrapped up in it.  Develop content that achieves this and your social media audience will keep coming back wanting more.
  3. Interview industry personalities – Interview someone your audience knows and respects.  Before you do this, develop well written questions that will draw out some great information from your interviewee.  If you do this then the content will practically write itself.
  4. Take opposing viewpoints – You don’t always have to march lock step with industry opinion.  Take the opposing side to stir things up with your audience.  Have a strong opinion and evidence to support it and you might be amazed at how many people might agree with it but were looking for a voice to expound it.
When creating content that is remarkable and engaging, it’s most important to make sure that it isn’t salesy.  People are bombarded with so many sales pitches they’ll just ignore your message.  That’s why it’s so important to make sure you create content that resonates with your audience.  Doing this will make you stand out from your competitors and leave an impact on your potential customers.

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