Integrating Social Media Into Your Email: Part 1

Integrating Social Media Into Your Email: Part 1

Integrating Social Media Into Your Email: Part 1

Great things come in pairs like peanut butter & jelly, Steve Jobs & Steve Wozniak, and yin & yang.  However, did you know that email & social media go together as well?  How is that even possible?  Through the use of social media email plugins, you can now integrate these two business productivity technologies.  The question now is why would you want to do this in the first place?  Just like adding salt to chocolate to enhance its flavor, there are several reasons to integrate social media into your Inbox.  Some of them are:

  1. Sales – The more information your sales team has, the better prepared they are to approach a prospect.  They may find out the CEO they are emailing is active on Twitter and has his foursquare integrated into which shows him checking into a lot of sushi restaurants.  This may seem trivial but any good salesperson knows its important to build a rapport with a prospect if they want a chance to get the sale.
  2. Customer Service – Let’s say you have a new client who is CC’ing a new contact you have never met.  Using a social media email plugin, you can find out right from your Inbox that he may be another stakeholder in the company by checking out his LinkedIn company.  This type of intel is important in order to develop a strategy to retain this client.
  3. Human Resources – Business leaders know your company is only as good as the people it hires.  An email from a prospective employee can be use to reveal that he writes an offensive blog that does not fall in line with your company’s values.  This type of intel is vital to avoid any potential mishaps that may arise that could damage your company’s reputation and image.
Regardless of what your job title or function is, adding a social media email plugin can gain you tremendous intel to help you better fulfill your job.

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