What To Post For Your B2B Business In Social Media: It’s Not All About You!

So you’re a B2B business that set up a Facebook page, Twitter profile, LinkedIn company page and group, and even a slick looking blog. You’re excited and ready to start posting. It’s time to tell everyone about what your B2B business sells on What To Post For Your B2B Business In Social Mediaevery social media site you’re on every single day until the end of time (according to the Mayas it will be 2012)! Slow down, cowboy. You may want to tell everyone what your company does and what your potential customers can buy from you but honestly no one wants to be sold to through social media (or in the real world for that matter).

So if you can’t do sales pitches 24/7, then what can you post about? Here’s a few ideas that you can use to post for your business:

  1. Trade Shows – No matter what industry a B2B company is in, there are always trade shows that they look forward to attending. Well guess what? You’re not the only one. Your customers look forward to attending these trade shows, too. Posting about what trade show attendees should keep an eye out for are good ideas to get people talking and engaged. Why? Post thoughtful postings about an upcoming trade show and your potential customers that will be perusing the trade show floor will be more likely to go to your booth if they remember your company posting great thoughtful postings about the trade show.
  2. Industry Topics – If it’s important to you then it’s important to your potential customers. Is customer service an issue that’s been plaguing your industry? Talk about it. Is your industry undergoing a significant change because of technology? Do a posting or postings about this. Again, if it’s important to you then it’s important to your customers.
  3. Significant Events – Was there a major merger that stands to forever change your industry? How about the announcement of a revolutionary product or service that will send shockwaves through out the industry? These type of events effect your customers (current and potential). Post your company’s thoughts on these events so your business becomes a go to source for your target market.
  4. Questions – Ask people a question and they’ll give you their 2 cents in no less than 10,000 words. People love giving their opinions on all sorts of topics. Ask your social media audience open ended questions. This is a great way for your company to find out what your target market thinks about a wide range of topics important to them and therefore important to you.

So can your company ever do self promoting posts? Of course you can just not 100% of the time. Posting using the ideas above positions you as a thought leader. Why does your business want to be a thought leader? Because your customers want to know you have the answers that they need. This is especially important for a B2B business. Let them come to you on their own and you’ll see that you won’t really need to do as many self serving postings. Remember, it’s not always about you!

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